January 4, 2022// Client: Soarington
This custom website was designed for an organizational effectiveness consulting firm with several high-profile and fortune 500 clients. The goal was to replace the company’s existing website with a new one in order to improve the website’s usability and more effectively communicate the goals and services of the company while remaining on-brand.
To achieve this goal, we custom-designed a website from scratch which directs users to the appropriate service area in order to learn the benefits of hiring our client. With a clear layout and calls to action, visitors would know exactly what to expect. Meeting expectations for a website’s visitors is critical for maintaining high engagement and meeting goals.
By creating an effective website highlighting each of the client’s 6 main services, the client would have the ability to attract new clients through organic or paid channels.
Additionally, we built the entire website on the WordPress platform, so that the client would have the ability to expand their website’s content as they needed and promote their business through a blog, case studies, events and testimonials.
Along with a more efficient website, we added keyword research to the offering to the mix, free of charge. Based on the client’s desired target keywords, we provided a list of highly effective words to improve the client’s standings with their desired search terms.
Professional services often generate clients through referrals, but having a strong web component can be an important tool at the top of the funnel to capture more leads.