Interior & Events Designer Website Redesign
April 24, 2026// Client: LoveTap
Link: https://lovetap101.com
From concept to conversion-ready platform for a growing design brand
Industry: Interior & Event Design
Location: Southern California
Scope: Website strategy, design, development, mobile optimization
Live Site: https://lovetap101.com
LoveTap’s previous website lacked structure, clarity, and alignment with the brand’s vision and clear calls to action. The new site transforms the experience into a polished, image-driven platform that immediately communicates quality, builds trust, and guides visitors toward action.
Original Website:
The Challenge
LoveTap is a visually driven brand built around transformation—turning spaces into experiences. However, the existing website didn’t reflect that.
Key challenges included:
- No cohesive digital presence aligned with the brand’s aesthetic
- Portfolio lacked structure and storytelling
- Mobile experience was inconsistent (critical for her audience)
- No clear path for users to engage or book services
The goal:
Create a modern, high-impact website that showcases LoveTap’s work, builds credibility, and drives consultation bookings—while remaining simple and intuitive.
Strategy & Approach
This project wasn’t just about design—it was about building a platform that supports growth.
1. Design Direction
We leaned into a clean, editorial aesthetic:
- Black and white foundation with selective color accents
- Minimal text, letting imagery lead the experience
- Bold typography to guide attention and create hierarchy
2. Conversion Strategy
The site was structured to move users naturally toward action:
- Portfolio first to capture attention immediately
- Strategic CTAs placed throughout the page
- Direct integration with HoneyBook for seamless booking
3. Mobile-First Experience
Since most users would visit from their phones:
- Layouts were designed and refined specifically for mobile
- Hero, portfolio, and video elements optimized for smaller screens
- Performance and load speed carefully considered
4. Scalable Foundation
The site was built to grow with the business:
- WordPress + Elementor for flexibility and ease of updates
- Modular structure for future additions (products, content, campaigns)
Key Features
- Custom Homepage Layout
Designed to guide users from inspiration → trust → action - Masonry Portfolio Grid
Flexible layout allowing the client to showcase best images without format constraints - Consultation Booking Integration
Direct connection to HoneyBook for streamlined inquiries - Video Testimonial Experience
Emotion-driven proof, optimized for mobile viewing - Social Integration
Instagram feed to keep content fresh and connected - Future-Ready Product Section
“Coming Soon” setup for email capture and early audience building
Design Highlights
- Hero Section: Immediate brand recognition with strong visual identity
- Portfolio Experience: Immersive, image-first layout that draws users in
- Visual Rhythm: Alternating light and dark sections for contrast and flow
- Mobile Optimization: Clean, intentional layouts that feel natural on mobile
New Website:
Results & Impact
While the site is newly launched, the transformation is already clear:
- Strong alignment between brand identity and digital presence
- Clear user journey from landing → exploration → booking
- Improved credibility through visuals and testimonial integration
- Platform ready to support future marketing and product launches
Process Snapshot
- Discovery & strategy alignment
- Design direction review
- Iterative build with real-time client feedback
- Content integration and refinement
- Launch and post-launch optimization
Client Collaboration
This project was highly collaborative from start to finish.
Lola brought a clear vision for her brand, and together we refined that vision into a digital experience. Through ongoing feedback and iteration, we were able to balance aesthetics with usability—resulting in a site that feels both intentional and functional.
Final Thoughts
LoveTap now has more than just a website—it has a foundation for growth.
The platform is built to evolve alongside the business, supporting new offerings, content, and marketing efforts as they develop.
Ready to Elevate Your Website?
If your website isn’t clearly showcasing your work or guiding users to take action, it may be time for a reset.
Let’s run a Surf Check and see where your digital presence can improve.
Are you a Graphic Designer or Copywriter?
We have a great network of vetted local talent that we use for white label work, and we would love to talk shop over coffee.