November 1, 2022// Client: Patten Energy Group
Small businesses with older websites can often benefit from a website redesign, providing a new and revitalized look to their established brands. We were commissioned by consulting firm Patten Energy Group, which provides diversified energy marketing and consulting for a long list of clients, to build a fresh new website to replace the older one.
The old site had a lot of existing content that needed to fit into a fresh new design, along with a fair amount of new content:
The new homepage had to incorporate a bolder look that was fresh and differentiated from the original design. We felt that a dark design would be an effective change.
In addition to a new design, we added a subtle animated water texture for a little extra “pop” to make the page feel like it is constantly moving, as is the nature of the business.
The client additionally needed to promote a variety of products and services available. We decided that the most effective approach was to showcase the products available but simplify the design by allowing prospects to request the full product list through a form.
B2B consulting agencies often get most of their business through referrals. A modern, fresh website presence can, however, provide a great second impression as prospects research for more info.
This custom website was built on the WordPress platform to allow for dynamic updating of content and features.