Pearl Diving

The Off the Lip blog covers a variety of topics from digital marketing to technology to reviews of local events and happenings in the LA beach cities area.

 
 
Men sitting in the boardroom contemplating a falling line graph | The Top 10 Mistakes to Avoid When Hiring a Web Designer

The Rip Curl GromSearch 2019 Kicks Off at Hun

The surf season is upon us, and on Saturday, 168 of the top young surfers in the country descended on Huntington Beach along with ...

June 19, 2019 Category: L.A. Surf Life Author: Omari Valentine

Read More

Men sitting in the boardroom contemplating a falling line graph | The Top 10 Mistakes to Avoid When Hiring a Web Designer

Beachside Summerfest Draws Huntinton Beach Co

An annual event, the Beachside Summerfest, which is also dubbed Beachfest HB, returned this year with live music, baptisms, an ope...

June 12, 2019 Category: L.A. Surf Life Author: Diane Vay

Read More

Men sitting in the boardroom contemplating a falling line graph | The Top 10 Mistakes to Avoid When Hiring a Web Designer

How to Learn How to Surf: The LA Premiere

What happens when the New York art scene meets the LA surf scene? The LA premiere of How to Learn How to Surf. On a cool Spring ev...

June 2, 2019 Category: L.A. Surf Life Author: Omari Valentine

Read More

The Novel Coronavirus’ Impact on Digital Marketing Strategies

The Novel Coronavirus’ Impact on Digita

The Novel Coronavirus changed the world and business as we know it. It may sound a little grandiose, but it’s true. When the pan...

May 27, 2020 Category: Digital Marketing Author: Caroline Ruhland

Read More

5 Ways to Successfully Market Your Business Online During the Pandemic

5 Ways to Successfully Market Your Business O

What can we make of this as business owners looking to try and stay afloat during this worldwide crisis? Well, it’s simple; the ...

May 5, 2020 Category: Digital Marketing Author: Samantha Hager

Read More

30 Quick, Effective Hacks to Get You More Email Subscribers

30 Quick, Effective Hacks to Get You More Ema

Here’s the thing: email is one of the most impctortant and effective tools that you have when it comes to getting new customers ...

April 8, 2020 Category: Digital Marketing Author: Caroline Ruhland

Read More

How to use Web Design to Connect With Your Target Audience

How to use Web Design to Connect With Your Ta

You’ve likely heard the term ‘you never get a second chance to make a first impression’ many times before. However, the reas...

April 1, 2020 Category: Digital Marketing Author: Samantha Hager

Read More

Anti-Spam Laws Email Marketers Need to Know About

Anti-Spam Laws Email Marketers Need to Know A

Email marketing is one of the most effective tools that you have. It can help you speak to your customers directly in a place wher...

February 27, 2020 Category: Digital Marketing Author: Caroline Ruhland

Read More

‘2020 Vision’: 10 of the Hottest Web Design Trends for This Year

‘2020 Vision’: 10 of the Hottest Web Desi

In a modern society that prides itself on major advancements in every industry, a rising level of creativity in business, and a de...

February 21, 2020 Category: Digital Marketing Author: Samantha Hager

Read More

The Best CRM Software For 2020, Compared

The Best CRM Software For 2020, Compared

Learn which CRMs pack the most bang for your business bucks as we compare and contrast the best in the business....

January 11, 2020 Category: Digital Marketing Author: Caroline Ruhland

Read More

Important Small Business Tasks that Can Be Handled by Outsourcing or Using Technology

Important Small Business Tasks that Can Be Ha

As a small business owner, there are probably many tasks that you would prefer not to do. Perhaps you hate managing the schedule. ...

December 30, 2019 Category: Agencies Author: Katie Conroy

Read More

Mastering Artificial Intelligence: How to Incorporate AI Into Your Site the Right Way

Mastering Artificial Intelligence: How to Inc

For the past few years, there has been a ton of buzz about AI, mastering technology, creating a data-driven website, and preparing...

December 9, 2019 Category: Digital Marketing Author: Caroline Ruhland

Read More

10 Ways to Promote Your Business Through Blogging

10 Ways to Promote Your Business Through Blog

According to Techjury, 77% of internet users read blogs. From the ‘avid van’ life traveler that documents their entire trip ac...

December 3, 2019 Category: Digital Marketing Author: Samantha Hager

Read More

Top 5 Tips to Write Share-Worthy Blog Posts

Top 5 Tips to Write Share-Worthy Blog Posts

Although it may come as a bit of a surprise to some, blog posts aren’t just something that your mom or aunt make to post their l...

November 20, 2019 Category: Digital Marketing Author: Samantha Hager

Read More

Tales from the JavaScrypt: Bone-Chilling Web Developer Horror Stories

Tales from the JavaScrypt: Bone-Chilling Web

Forget creaky haunted houses, dancing zombies, and ghosts popping out of the shadows; if you’re looking for some truly spooky th...

October 26, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

Gen Z: Who Are We? 6 Tips For Marketing to a New Generation

Gen Z: Who Are We? 6 Tips For Marketing to a

Hey! Gen Z here. Who are we? No, we’re not just younger Millennials, or “​Millennials on steroids​”. Nor are we merely s...

October 17, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

Putting Yourself on the Map: 10 Tips on How to Optimize Your Google My Business Listing, and Why it Matters

Putting Yourself on the Map: 10 Tips on How t

Your location-based business is online. What now? How can you help it rise to the top of those map results, even potentially to th...

September 28, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

That Sweet, Sweet Call to Action: 7 Tips to Convert Your Social Media Traffic Into Sales

That Sweet, Sweet Call to Action: 7 Tips to C

How do you get your social media following to take action on your website? Here are a few tips to convert that engaged following i...

September 12, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

Eggs in Baskets: The Top WordPress Hosting Services Compared

Eggs in Baskets: The Top WordPress Hosting Se

So you want a website. Excellent! In all of your careful research, you decide on WordPress as your ​CMS​ of choice. Awesome! G...

September 2, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

The Top 3 WordPress Security Plugins, and Why You Should Do This Security Thing

The Top 3 WordPress Security Plugins, and Why

You know the word. You’ve heard it before. If you’ve ever been on the Internet – like you are now (surprise!) – yo...

August 15, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

How to Harness the Power of Your Small Business in a Market of Major Competitors

How to Harness the Power of Your Small Busine

Being small and nimble comes with some advantages. For the small business owners out there, here are some ways to harness the powe...

August 8, 2019 Category: Agencies Author: Marissa Perez

Read More

The Top 10 Mistakes to Avoid When Hiring a Web Designer

The Top 10 Mistakes to Avoid When Hiring a We

Here are a few of the major missteps that we see small business web design clients making when hiring web designers. Avoiding thes...

July 15, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

The 4 Best Domain Registrars of 2019: A Head-to-Head Comparison

The 4 Best Domain Registrars of 2019: A Head-

we will compare 4 of the most reputable domain registrars among webmasters and developers. We look at the pros and cons of each an...

July 1, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

The Rip Curl GromSearch 2019 Kicks Off at Huntington Beach

The Rip Curl GromSearch 2019 Kicks Off at Hun

The surf season is upon us, and on Saturday, 168 of the top young surfers in the country descended on Huntington Beach along with ...

June 19, 2019 Category: L.A. Surf Life Author: Omari Valentine

Read More

Beachside Summerfest Draws Huntinton Beach Community Together Through Christianity

Beachside Summerfest Draws Huntinton Beach Co

An annual event, the Beachside Summerfest, which is also dubbed Beachfest HB, returned this year with live music, baptisms, an ope...

June 12, 2019 Category: L.A. Surf Life Author: Diane Vay

Read More

10 Steps for Beating Freelancer Burnout

10 Steps for Beating Freelancer Burnout

Whether you are overworked, or you become stuck in a rut, it’s easy to feel like you’ve hit a brick wall. When you're feeling ...

June 11, 2019 Category: Agencies Author: Omari Valentine

Read More

How to Learn How to Surf: The LA Premiere

How to Learn How to Surf: The LA Premiere

What happens when the New York art scene meets the LA surf scene? The LA premiere of How to Learn How to Surf. On a cool Spring ev...

June 2, 2019 Category: L.A. Surf Life Author: Omari Valentine

Read More

5 Simple Steps to Get More Traffic to Your Website

5 Simple Steps to Get More Traffic to Your We

Here, providing valuable content and engaging with the audience are what matters. If you’ve got the budget, you can hire influen...

May 28, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

10 Tips for Building a Stronger Brand Image

10 Tips for Building a Stronger Brand Image

Your brand is the images and ideas people associate with you or your company’s name. It should resonate with and inspire your co...

May 21, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

How Much Should a Website Cost?

How Much Should a Website Cost?

In today’s digital marketplace, a website can cost whatever you want it to. Weebly offers free websites if you are willing to ge...

May 14, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

5 Tips to Beat Price Undercutting

5 Tips to Beat Price Undercutting

Price undercutting can be one of the more frustrating aspects of selling web design, or other digital marketing services, to small...

May 7, 2019 Category: Agencies Author: Omari Valentine

Read More

5 Reasons Not to Hire a Web Designer in 2019

5 Reasons Not to Hire a Web Designer in 2019

There is no shame in going DIY in 2019 or holding off altogether. You should only make a serious investment if you’re serious ab...

April 30, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

The Novel Coronavirus’ Impact on Digital Marketing Strategies

The Novel Coronavirus’ Impact on Digita

The Novel Coronavirus changed the world and business as we know it. It may sound a little grandiose, but it’s true. When the pan...

May 27, 2020 Category: Digital Marketing Author: Caroline Ruhland

Read More

5 Ways to Successfully Market Your Business Online During the Pandemic

5 Ways to Successfully Market Your Business O

What can we make of this as business owners looking to try and stay afloat during this worldwide crisis? Well, it’s simple; the ...

May 5, 2020 Category: Digital Marketing Author: Samantha Hager

Read More

30 Quick, Effective Hacks to Get You More Email Subscribers

30 Quick, Effective Hacks to Get You More Ema

Here’s the thing: email is one of the most impctortant and effective tools that you have when it comes to getting new customers ...

April 8, 2020 Category: Digital Marketing Author: Caroline Ruhland

Read More

How to use Web Design to Connect With Your Target Audience

How to use Web Design to Connect With Your Ta

You’ve likely heard the term ‘you never get a second chance to make a first impression’ many times before. However, the reas...

April 1, 2020 Category: Digital Marketing Author: Samantha Hager

Read More

Anti-Spam Laws Email Marketers Need to Know About

Anti-Spam Laws Email Marketers Need to Know A

Email marketing is one of the most effective tools that you have. It can help you speak to your customers directly in a place wher...

February 27, 2020 Category: Digital Marketing Author: Caroline Ruhland

Read More

‘2020 Vision’: 10 of the Hottest Web Design Trends for This Year

‘2020 Vision’: 10 of the Hottest Web Desi

In a modern society that prides itself on major advancements in every industry, a rising level of creativity in business, and a de...

February 21, 2020 Category: Digital Marketing Author: Samantha Hager

Read More

The Best CRM Software For 2020, Compared

The Best CRM Software For 2020, Compared

Learn which CRMs pack the most bang for your business bucks as we compare and contrast the best in the business....

January 11, 2020 Category: Digital Marketing Author: Caroline Ruhland

Read More

Mastering Artificial Intelligence: How to Incorporate AI Into Your Site the Right Way

Mastering Artificial Intelligence: How to Inc

For the past few years, there has been a ton of buzz about AI, mastering technology, creating a data-driven website, and preparing...

December 9, 2019 Category: Digital Marketing Author: Caroline Ruhland

Read More

10 Ways to Promote Your Business Through Blogging

10 Ways to Promote Your Business Through Blog

According to Techjury, 77% of internet users read blogs. From the ‘avid van’ life traveler that documents their entire trip ac...

December 3, 2019 Category: Digital Marketing Author: Samantha Hager

Read More

Top 5 Tips to Write Share-Worthy Blog Posts

Top 5 Tips to Write Share-Worthy Blog Posts

Although it may come as a bit of a surprise to some, blog posts aren’t just something that your mom or aunt make to post their l...

November 20, 2019 Category: Digital Marketing Author: Samantha Hager

Read More

Tales from the JavaScrypt: Bone-Chilling Web Developer Horror Stories

Tales from the JavaScrypt: Bone-Chilling Web

Forget creaky haunted houses, dancing zombies, and ghosts popping out of the shadows; if you’re looking for some truly spooky th...

October 26, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

Gen Z: Who Are We? 6 Tips For Marketing to a New Generation

Gen Z: Who Are We? 6 Tips For Marketing to a

Hey! Gen Z here. Who are we? No, we’re not just younger Millennials, or “​Millennials on steroids​”. Nor are we merely s...

October 17, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

Putting Yourself on the Map: 10 Tips on How to Optimize Your Google My Business Listing, and Why it Matters

Putting Yourself on the Map: 10 Tips on How t

Your location-based business is online. What now? How can you help it rise to the top of those map results, even potentially to th...

September 28, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

That Sweet, Sweet Call to Action: 7 Tips to Convert Your Social Media Traffic Into Sales

That Sweet, Sweet Call to Action: 7 Tips to C

How do you get your social media following to take action on your website? Here are a few tips to convert that engaged following i...

September 12, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

Eggs in Baskets: The Top WordPress Hosting Services Compared

Eggs in Baskets: The Top WordPress Hosting Se

So you want a website. Excellent! In all of your careful research, you decide on WordPress as your ​CMS​ of choice. Awesome! G...

September 2, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

The Top 3 WordPress Security Plugins, and Why You Should Do This Security Thing

The Top 3 WordPress Security Plugins, and Why

You know the word. You’ve heard it before. If you’ve ever been on the Internet – like you are now (surprise!) – yo...

August 15, 2019 Category: Digital Marketing Author: Jenni Parcell

Read More

The Top 10 Mistakes to Avoid When Hiring a Web Designer

The Top 10 Mistakes to Avoid When Hiring a We

Here are a few of the major missteps that we see small business web design clients making when hiring web designers. Avoiding thes...

July 15, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

The 4 Best Domain Registrars of 2019: A Head-to-Head Comparison

The 4 Best Domain Registrars of 2019: A Head-

we will compare 4 of the most reputable domain registrars among webmasters and developers. We look at the pros and cons of each an...

July 1, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

5 Simple Steps to Get More Traffic to Your Website

5 Simple Steps to Get More Traffic to Your We

Here, providing valuable content and engaging with the audience are what matters. If you’ve got the budget, you can hire influen...

May 28, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

10 Tips for Building a Stronger Brand Image

10 Tips for Building a Stronger Brand Image

Your brand is the images and ideas people associate with you or your company’s name. It should resonate with and inspire your co...

May 21, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

How Much Should a Website Cost?

How Much Should a Website Cost?

In today’s digital marketplace, a website can cost whatever you want it to. Weebly offers free websites if you are willing to ge...

May 14, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

5 Reasons Not to Hire a Web Designer in 2019

5 Reasons Not to Hire a Web Designer in 2019

There is no shame in going DIY in 2019 or holding off altogether. You should only make a serious investment if you’re serious ab...

April 30, 2019 Category: Digital Marketing Author: Omari Valentine

Read More

Important Small Business Tasks that Can Be Handled by Outsourcing or Using Technology

Important Small Business Tasks that Can Be Ha

As a small business owner, there are probably many tasks that you would prefer not to do. Perhaps you hate managing the schedule. ...

December 30, 2019 Category: Agencies Author: Katie Conroy

Read More

How to Harness the Power of Your Small Business in a Market of Major Competitors

How to Harness the Power of Your Small Busine

Being small and nimble comes with some advantages. For the small business owners out there, here are some ways to harness the powe...

August 8, 2019 Category: Agencies Author: Marissa Perez

Read More

10 Steps for Beating Freelancer Burnout

10 Steps for Beating Freelancer Burnout

Whether you are overworked, or you become stuck in a rut, it’s easy to feel like you’ve hit a brick wall. When you're feeling ...

June 11, 2019 Category: Agencies Author: Omari Valentine

Read More

5 Tips to Beat Price Undercutting

5 Tips to Beat Price Undercutting

Price undercutting can be one of the more frustrating aspects of selling web design, or other digital marketing services, to small...

May 7, 2019 Category: Agencies Author: Omari Valentine

Read More