Pearl Diving
The Off the Lip blog covers a variety of topics from digital marketing to technology to reviews of local events and happenings in the LA beach cities area.
Top 10 Metrics to Track In Google Analytics 4
Google Analytics 4 is a very powerful tool but it changes in several important ways from Google’s old analytics tool, Univer...
February 28, 2023 Category: Digital Marketing
How To Drive Traffic to a Shopify Store
The first step in driving traffic to a Shopify store is to make sure that you optimize it properly. This means having a good produ...
January 30, 2023 Category: Digital Marketing
How to Find and Hire the Right Web Designer
Everybody wants to develop a partnership with the right agency or web designer. That person can come through when you need to pivo...
May 21, 2022 Category: Digital Marketing
5 Underrated, Ultra-Useful Content Marketing
Today, your online presence is more important than ever. People simply aren’t browsing brick-and-mortar stores the way they used...
March 20, 2021 Category: Digital Marketing
5 Free Tools for Branding Your Website
Detail is everything when it comes to building a professional website. The key is to pick a personalized style and to run w...
February 10, 2021 Category: Digital Marketing
What is Corporate Social Responsibility and W
Corporate Social Responsibility From a Marketer’s Perspective If the last several months have taught marketers anything, it’s ...
July 7, 2020 Category: Digital Marketing
The Novel Coronavirus’ Impact on Digita
The Novel Coronavirus changed the world and business as we know it. It may sound a little grandiose, but it’s true. When the pan...
May 27, 2020 Category: Digital Marketing
5 Ways to Successfully Market Your Business O
What can we make of this as business owners looking to try and stay afloat during this worldwide crisis? Well, it’s simple; the ...
May 5, 2020 Category: Digital Marketing
30 Quick, Effective Hacks to Get You More Ema
Here’s the thing: email is one of the most impctortant and effective tools that you have when it comes to getting new customers ...
April 8, 2020 Category: Digital Marketing
How to use Web Design to Connect With Your Ta
You’ve likely heard the term ‘you never get a second chance to make a first impression’ many times before. However, the reas...
April 1, 2020 Category: Digital Marketing
Anti-Spam Laws Email Marketers Need to Know A
Email marketing is one of the most effective tools that you have. It can help you speak to your customers directly in a place wher...
February 27, 2020 Category: Digital Marketing
‘2020 Vision’: 10 of the Hottest Web Desi
In a modern society that prides itself on major advancements in every industry, a rising level of creativity in business, and a de...
February 21, 2020 Category: Digital Marketing
The Best CRM Software For 2020, Compared
Learn which CRMs pack the most bang for your business bucks as we compare and contrast the best in the business....
January 11, 2020 Category: Digital Marketing
Mastering Artificial Intelligence: How to Inc
For the past few years, there has been a ton of buzz about AI, mastering technology, creating a data-driven website, and preparing...
December 9, 2019 Category: Digital Marketing
10 Ways to Promote Your Business Through Blog
According to Techjury, 77% of internet users read blogs. From the ‘avid van’ life traveler that documents their entire trip ac...
December 3, 2019 Category: Digital Marketing
Top 5 Tips to Write Share-Worthy Blog Posts
Although it may come as a bit of a surprise to some, blog posts aren’t just something that your mom or aunt make to post their l...
November 20, 2019 Category: Digital Marketing
Tales from the JavaScrypt: Bone-Chilling Web
Forget creaky haunted houses, dancing zombies, and ghosts popping out of the shadows; if you’re looking for some truly spooky th...
October 26, 2019 Category: Digital Marketing
Gen Z: Who Are We? 6 Tips For Marketing to a
Hey! Gen Z here. Who are we? No, we’re not just younger Millennials, or “Millennials on steroids”. Nor are we merely s...
October 17, 2019 Category: Digital Marketing
Putting Yourself on the Map: 10 Tips on How t
Your location-based business is online. What now? How can you help it rise to the top of those map results, even potentially to th...
September 28, 2019 Category: Digital Marketing
That Sweet, Sweet Call to Action: 7 Tips to C
How do you get your social media following to take action on your website? Here are a few tips to convert that engaged following i...
September 12, 2019 Category: Digital Marketing
Eggs in Baskets: The Top WordPress Hosting Se
So you want a website. Excellent! In all of your careful research, you decide on WordPress as your CMS of choice. Awesome! G...
September 2, 2019 Category: Digital Marketing
The Top 3 WordPress Security Plugins, and Why
You know the word. You’ve heard it before. If you’ve ever been on the Internet – like you are now (surprise!) – yo...
August 15, 2019 Category: Digital Marketing
The Top 10 Mistakes to Avoid When Hiring a We
Here are a few of the major missteps that we see small business web design clients making when hiring web designers. Avoiding thes...
July 15, 2019 Category: Digital Marketing
The 4 Best Domain Registrars of 2019: A Head-
we will compare 4 of the most reputable domain registrars among webmasters and developers. We look at the pros and cons of each an...
July 1, 2019 Category: Digital Marketing
5 Simple Steps to Get More Traffic to Your We
Here, providing valuable content and engaging with the audience are what matters. If you’ve got the budget, you can hire influen...
May 28, 2019 Category: Digital Marketing
10 Tips for Building a Stronger Brand Image
Your brand is the images and ideas people associate with you or your company’s name. It should resonate with and inspire your co...
May 21, 2019 Category: Digital Marketing
How Much Should a Website Cost?
In today’s digital marketplace, a website can cost whatever you want it to. Weebly offers free websites if you are willing to ge...
May 14, 2019 Category: Digital Marketing
5 Reasons Not to Hire a Web Designer in 2019
There is no shame in going DIY in 2019 or holding off altogether. You should only make a serious investment if you’re serious ab...
April 30, 2019 Category: Digital Marketing
Top 10 Metrics to Track In Google Analytics 4
Google Analytics 4 is a very powerful tool but it changes in several important ways from Google’s old analytics tool, Univer...
February 28, 2023 Category: Digital Marketing
How To Drive Traffic to a Shopify Store
The first step in driving traffic to a Shopify store is to make sure that you optimize it properly. This means having a good produ...
January 30, 2023 Category: Digital Marketing
How to Find and Hire the Right Web Designer
Everybody wants to develop a partnership with the right agency or web designer. That person can come through when you need to pivo...
May 21, 2022 Category: Digital Marketing
5 Underrated, Ultra-Useful Content Marketing
Today, your online presence is more important than ever. People simply aren’t browsing brick-and-mortar stores the way they used...
March 20, 2021 Category: Digital Marketing
5 Free Tools for Branding Your Website
Detail is everything when it comes to building a professional website. The key is to pick a personalized style and to run w...
February 10, 2021 Category: Digital Marketing
Is Your Agency Set Up for Remote Success?
Nearly six months into the coronavirus pandemic, America’s businesses are still adjusting to the current environment and trying ...
August 26, 2020 Category: Agencies
What is Corporate Social Responsibility and W
Corporate Social Responsibility From a Marketer’s Perspective If the last several months have taught marketers anything, it’s ...
July 7, 2020 Category: Digital Marketing
The Novel Coronavirus’ Impact on Digita
The Novel Coronavirus changed the world and business as we know it. It may sound a little grandiose, but it’s true. When the pan...
May 27, 2020 Category: Digital Marketing
5 Ways to Successfully Market Your Business O
What can we make of this as business owners looking to try and stay afloat during this worldwide crisis? Well, it’s simple; the ...
May 5, 2020 Category: Digital Marketing
30 Quick, Effective Hacks to Get You More Ema
Here’s the thing: email is one of the most impctortant and effective tools that you have when it comes to getting new customers ...
April 8, 2020 Category: Digital Marketing
How to use Web Design to Connect With Your Ta
You’ve likely heard the term ‘you never get a second chance to make a first impression’ many times before. However, the reas...
April 1, 2020 Category: Digital Marketing
Anti-Spam Laws Email Marketers Need to Know A
Email marketing is one of the most effective tools that you have. It can help you speak to your customers directly in a place wher...
February 27, 2020 Category: Digital Marketing
‘2020 Vision’: 10 of the Hottest Web Desi
In a modern society that prides itself on major advancements in every industry, a rising level of creativity in business, and a de...
February 21, 2020 Category: Digital Marketing
The Best CRM Software For 2020, Compared
Learn which CRMs pack the most bang for your business bucks as we compare and contrast the best in the business....
January 11, 2020 Category: Digital Marketing
Important Small Business Tasks that Can Be Ha
As a small business owner, there are probably many tasks that you would prefer not to do. Perhaps you hate managing the schedule. ...
December 30, 2019 Category: Agencies
Mastering Artificial Intelligence: How to Inc
For the past few years, there has been a ton of buzz about AI, mastering technology, creating a data-driven website, and preparing...
December 9, 2019 Category: Digital Marketing
10 Ways to Promote Your Business Through Blog
According to Techjury, 77% of internet users read blogs. From the ‘avid van’ life traveler that documents their entire trip ac...
December 3, 2019 Category: Digital Marketing
Top 5 Tips to Write Share-Worthy Blog Posts
Although it may come as a bit of a surprise to some, blog posts aren’t just something that your mom or aunt make to post their l...
November 20, 2019 Category: Digital Marketing
Tales from the JavaScrypt: Bone-Chilling Web
Forget creaky haunted houses, dancing zombies, and ghosts popping out of the shadows; if you’re looking for some truly spooky th...
October 26, 2019 Category: Digital Marketing
Gen Z: Who Are We? 6 Tips For Marketing to a
Hey! Gen Z here. Who are we? No, we’re not just younger Millennials, or “Millennials on steroids”. Nor are we merely s...
October 17, 2019 Category: Digital Marketing
Putting Yourself on the Map: 10 Tips on How t
Your location-based business is online. What now? How can you help it rise to the top of those map results, even potentially to th...
September 28, 2019 Category: Digital Marketing
That Sweet, Sweet Call to Action: 7 Tips to C
How do you get your social media following to take action on your website? Here are a few tips to convert that engaged following i...
September 12, 2019 Category: Digital Marketing
Eggs in Baskets: The Top WordPress Hosting Se
So you want a website. Excellent! In all of your careful research, you decide on WordPress as your CMS of choice. Awesome! G...
September 2, 2019 Category: Digital Marketing
The Top 3 WordPress Security Plugins, and Why
You know the word. You’ve heard it before. If you’ve ever been on the Internet – like you are now (surprise!) – yo...
August 15, 2019 Category: Digital Marketing
How to Harness the Power of Your Small Busine
Being small and nimble comes with some advantages. For the small business owners out there, here are some ways to harness the powe...
August 8, 2019 Category: Agencies
The Top 10 Mistakes to Avoid When Hiring a We
Here are a few of the major missteps that we see small business web design clients making when hiring web designers. Avoiding thes...
July 15, 2019 Category: Digital Marketing
The 4 Best Domain Registrars of 2019: A Head-
we will compare 4 of the most reputable domain registrars among webmasters and developers. We look at the pros and cons of each an...
July 1, 2019 Category: Digital Marketing
The Rip Curl GromSearch 2019 Kicks Off at Hun
The surf season is upon us, and on Saturday, 168 of the top young surfers in the country descended on Huntington Beach along with ...
June 19, 2019 Category: L.A. Surf Life
Beachside Summerfest Draws Huntinton Beach Co
An annual event, the Beachside Summerfest, which is also dubbed Beachfest HB, returned this year with live music, baptisms, an ope...
June 12, 2019 Category: L.A. Surf Life
10 Steps for Beating Freelancer Burnout
Whether you are overworked, or you become stuck in a rut, it’s easy to feel like you’ve hit a brick wall. When you're feeling ...
June 11, 2019 Category: Agencies
How to Learn How to Surf: The LA Premiere
What happens when the New York art scene meets the LA surf scene? The LA premiere of How to Learn How to Surf. On a cool Spring ev...
June 2, 2019 Category: L.A. Surf Life
5 Simple Steps to Get More Traffic to Your We
Here, providing valuable content and engaging with the audience are what matters. If you’ve got the budget, you can hire influen...
May 28, 2019 Category: Digital Marketing
10 Tips for Building a Stronger Brand Image
Your brand is the images and ideas people associate with you or your company’s name. It should resonate with and inspire your co...
May 21, 2019 Category: Digital Marketing
How Much Should a Website Cost?
In today’s digital marketplace, a website can cost whatever you want it to. Weebly offers free websites if you are willing to ge...
May 14, 2019 Category: Digital Marketing
5 Tips to Beat Price Undercutting
Price undercutting can be one of the more frustrating aspects of selling web design, or other digital marketing services, to small...
May 7, 2019 Category: Agencies
5 Reasons Not to Hire a Web Designer in 2019
There is no shame in going DIY in 2019 or holding off altogether. You should only make a serious investment if you’re serious ab...
April 30, 2019 Category: Digital Marketing
Is Your Agency Set Up for Remote Success?
Nearly six months into the coronavirus pandemic, America’s businesses are still adjusting to the current environment and trying ...
August 26, 2020 Category: Agencies
Important Small Business Tasks that Can Be Ha
As a small business owner, there are probably many tasks that you would prefer not to do. Perhaps you hate managing the schedule. ...
December 30, 2019 Category: Agencies
How to Harness the Power of Your Small Busine
Being small and nimble comes with some advantages. For the small business owners out there, here are some ways to harness the powe...
August 8, 2019 Category: Agencies
10 Steps for Beating Freelancer Burnout
Whether you are overworked, or you become stuck in a rut, it’s easy to feel like you’ve hit a brick wall. When you're feeling ...
June 11, 2019 Category: Agencies
5 Tips to Beat Price Undercutting
Price undercutting can be one of the more frustrating aspects of selling web design, or other digital marketing services, to small...
May 7, 2019 Category: Agencies
The Rip Curl GromSearch 2019 Kicks Off at Hun
The surf season is upon us, and on Saturday, 168 of the top young surfers in the country descended on Huntington Beach along with ...
June 19, 2019 Category: L.A. Surf Life
Beachside Summerfest Draws Huntinton Beach Co
An annual event, the Beachside Summerfest, which is also dubbed Beachfest HB, returned this year with live music, baptisms, an ope...
June 12, 2019 Category: L.A. Surf Life
How to Learn How to Surf: The LA Premiere
What happens when the New York art scene meets the LA surf scene? The LA premiere of How to Learn How to Surf. On a cool Spring ev...
June 2, 2019 Category: L.A. Surf Life