5 Free Tools for Branding Your Website

February 10, 2021// Category: Digital Marketing // Author: Millie Shepard


branding tools for websites

Detail is everything when it comes to building a professional website. The key is to pick a personalized style and to run with it. Everything should echo your brand’s voice. Including the writing style, fonts, colors, symbols, and imagery. When a brand is clearly defined, the audience can better identify it. When the audience feels a sense of familiarity with a company, the trust and likability grow. This is how your audience becomes your customers.

Are you hoping to build your audience and convert more customers? Of course, you are. Aren’t we all? A little bit of insider information- you can still do all of this on a budget. Let’s take a closer look at the branding elements of a website and how you can revamp each of them for free.


This little emblem follows your brand around wherever it goes. The logo is one of the most important things to get right. It’s small, but fierce in conveying your brand. So, if you haven’t already, get yourself a custom made logo. I promised you free tools, so here’s your go-to resource for designing your logo: logocreator.io. With this tool you can choose your brand’s color, fonts, style, and design. Upload your favorite icon and voila! You’ll instantly have a gorgeous new logo for your business.


Every brand should have its own color palette. Choosing this, in the beginning, will help you coordinate everything from your website to your promotional material. Having a coordinated palette is important for forming brand recognition. Think about some of the more well-known brands for instance. When you hear Campbell’s, you probably picture their red and white label. Now it’s your turn. What colors best signify your brand? Need inspiration? Here’s the next free tool: Coolors. You can choose from already created color palettes or create your own from scratch. Copy the RGB numbers of your new palette and now it’s yours to use throughout your website.


Your font should be carefully chosen and consistently used throughout your text. Content gets difficult to digest for your visitors when there’s a mashup of several different fonts. It’s generally recommended to use no more than 3 different fonts within your website. You don’t necessarily need a tool for this, it’s just something to note when building your website. But if you feel like getting extra creative and designing your own font, check out FontArk.

Content tone

If you’re not a regular writer, it can be a little tricky to nail just the right tone for your audience. Also, keeping it consistent may prove challenging at times. The first thing to do is to brainstorm how you want to come across to your audience. This, of course, depends largely on your industry. Do you want to sound more formal or informal? Once you’ve decided on the level of formality you wish to express, set your goals for each piece of content throughout your website. Do you want to inform? Engage? Entertain? Once your goals are set, check each section of your content at Grammarly. You’ll get a spelling and grammar review, plus you can set your tone goals and see how well you’ve met them.


Imagery is what will keep your visitors’ eyes bouncing back and forth throughout your content. Attention is easier maintained when text is broken up by visuals such as pictures, videos, graphs, and so on. Without imagery, websites tend to fall flat. So you’re not a professional photographer? Not to worry. You can still get your hands on some eye-catching, high-quality images for your website. Here’s your next and final tool: Unsplash. This platform has a plethora of photos to choose from in every category, and they’re completely free to use.


Branding is essential for any business, big or small. and doing it on your website does not need to be a pricey endeavor. If you decide that DIY is the right fit for you, the great news is, there are tons of really sweet options to help you get it done the right way.

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