Pearl Diving

The Off the Lip blog covers a variety of topics from digital marketing to technology to reviews of local events and happenings in the LA beach cities area.

 
 
5 Underrated, Ultra-Useful Content Marketing Tools For 2021 

5 Underrated, Ultra-Useful Content Marketing...

Today, your online presence is more important than ever. People simply aren’t browsing brick-and-mortar stores the way they used...

March 20, 2021 Category: Digital Marketing Author:

Read More

5 Free Tools for Branding Your Website

5 Free Tools for Branding Your Website

  Detail is everything when it comes to building a professional website. The key is to pick a personalized style and to run w...

February 10, 2021 Category: Digital Marketing Author:

Read More

Is Your Agency Set Up for Remote Success?

Is Your Agency Set Up for Remote Success?

Nearly six months into the coronavirus pandemic, America’s businesses are still adjusting to the current environment and trying ...

August 26, 2020 Category: Agencies Author:

Read More

What is Corporate Social Responsibility and Why Does It Matter?

What is Corporate Social Responsibility and ...

Corporate Social Responsibility From a Marketer’s Perspective If the last several months have taught marketers anything, it’s ...

July 7, 2020 Category: Digital Marketing Author:

Read More

The Novel Coronavirus’ Impact on Digital Marketing Strategies

The Novel Coronavirus’ Impact on Digit...

The Novel Coronavirus changed the world and business as we know it. It may sound a little grandiose, but it’s true. When the pan...

May 27, 2020 Category: Digital Marketing Author:

Read More

5 Ways to Successfully Market Your Business Online During the Pandemic

5 Ways to Successfully Market Your Business ...

What can we make of this as business owners looking to try and stay afloat during this worldwide crisis? Well, it’s simple; the ...

May 5, 2020 Category: Digital Marketing Author:

Read More

30 Quick, Effective Hacks to Get You More Email Subscribers

30 Quick, Effective Hacks to Get You More Em...

Here’s the thing: email is one of the most impctortant and effective tools that you have when it comes to getting new customers ...

April 8, 2020 Category: Digital Marketing Author:

Read More

How to use Web Design to Connect With Your Target Audience

How to use Web Design to Connect With Your T...

You’ve likely heard the term ‘you never get a second chance to make a first impression’ many times before. However, the reas...

April 1, 2020 Category: Digital Marketing Author:

Read More

Anti-Spam Laws Email Marketers Need to Know About

Anti-Spam Laws Email Marketers Need to Know ...

Email marketing is one of the most effective tools that you have. It can help you speak to your customers directly in a place wher...

February 27, 2020 Category: Digital Marketing Author:

Read More

‘2020 Vision’: 10 of the Hottest Web Design Trends for This Year

‘2020 Vision’: 10 of the Hottest Web Design ...

In a modern society that prides itself on major advancements in every industry, a rising level of creativity in business, and a de...

February 21, 2020 Category: Digital Marketing Author:

Read More

The Best CRM Software For 2020, Compared

The Best CRM Software For 2020, Compared

Learn which CRMs pack the most bang for your business bucks as we compare and contrast the best in the business....

January 11, 2020 Category: Digital Marketing Author:

Read More

Important Small Business Tasks that Can Be Handled by Outsourcing or Using Technology

Important Small Business Tasks that Can Be H...

As a small business owner, there are probably many tasks that you would prefer not to do. Perhaps you hate managing the schedule. ...

December 30, 2019 Category: Agencies Author:

Read More

Mastering Artificial Intelligence: How to Incorporate AI Into Your Site the Right Way

Mastering Artificial Intelligence: How to In...

For the past few years, there has been a ton of buzz about AI, mastering technology, creating a data-driven website, and preparing...

December 9, 2019 Category: Digital Marketing Author:

Read More

10 Ways to Promote Your Business Through Blogging

10 Ways to Promote Your Business Through Blo...

According to Techjury, 77% of internet users read blogs. From the ‘avid van’ life traveler that documents their entire trip ac...

December 3, 2019 Category: Digital Marketing Author:

Read More

Top 5 Tips to Write Share-Worthy Blog Posts

Top 5 Tips to Write Share-Worthy Blog Posts

Although it may come as a bit of a surprise to some, blog posts aren’t just something that your mom or aunt make to post their l...

November 20, 2019 Category: Digital Marketing Author:

Read More

Tales from the JavaScrypt: Bone-Chilling Web Developer Horror Stories

Tales from the JavaScrypt: Bone-Chilling Web...

Forget creaky haunted houses, dancing zombies, and ghosts popping out of the shadows; if you’re looking for some truly spooky th...

October 26, 2019 Category: Digital Marketing Author:

Read More

Gen Z: Who Are We? 6 Tips For Marketing to a New Generation

Gen Z: Who Are We? 6 Tips For Marketing to a...

Hey! Gen Z here. Who are we? No, we’re not just younger Millennials, or “​Millennials on steroids​”. Nor are we merely s...

October 17, 2019 Category: Digital Marketing Author:

Read More

Putting Yourself on the Map: 10 Tips on How to Optimize Your Google My Business Listing, and Why it Matters

Putting Yourself on the Map: 10 Tips on How ...

Your location-based business is online. What now? How can you help it rise to the top of those map results, even potentially to th...

September 28, 2019 Category: Digital Marketing Author:

Read More

That Sweet, Sweet Call to Action: 7 Tips to Convert Your Social Media Traffic Into Sales

That Sweet, Sweet Call to Action: 7 Tips to ...

How do you get your social media following to take action on your website? Here are a few tips to convert that engaged following i...

September 12, 2019 Category: Digital Marketing Author:

Read More

Eggs in Baskets: The Top WordPress Hosting Services Compared

Eggs in Baskets: The Top WordPress Hosting S...

So you want a website. Excellent! In all of your careful research, you decide on WordPress as your ​CMS​ of choice. Awesome! G...

September 2, 2019 Category: Digital Marketing Author:

Read More

The Top 3 WordPress Security Plugins, and Why You Should Do This Security Thing

The Top 3 WordPress Security Plugins, and Wh...

You know the word. You’ve heard it before. If you’ve ever been on the Internet – like you are now (surprise!) – yo...

August 15, 2019 Category: Digital Marketing Author:

Read More

5 Underrated, Ultra-Useful Content Marketing Tools For 2021 

5 Underrated, Ultra-Useful Content Marketing...

Today, your online presence is more important than ever. People simply aren’t browsing brick-and-mortar stores the way they used...

March 20, 2021 Category: Digital Marketing Author:

Read More

5 Free Tools for Branding Your Website

5 Free Tools for Branding Your Website

  Detail is everything when it comes to building a professional website. The key is to pick a personalized style and to run w...

February 10, 2021 Category: Digital Marketing Author:

Read More

What is Corporate Social Responsibility and Why Does It Matter?

What is Corporate Social Responsibility and ...

Corporate Social Responsibility From a Marketer’s Perspective If the last several months have taught marketers anything, it’s ...

July 7, 2020 Category: Digital Marketing Author:

Read More

The Novel Coronavirus’ Impact on Digital Marketing Strategies

The Novel Coronavirus’ Impact on Digit...

The Novel Coronavirus changed the world and business as we know it. It may sound a little grandiose, but it’s true. When the pan...

May 27, 2020 Category: Digital Marketing Author:

Read More

5 Ways to Successfully Market Your Business Online During the Pandemic

5 Ways to Successfully Market Your Business ...

What can we make of this as business owners looking to try and stay afloat during this worldwide crisis? Well, it’s simple; the ...

May 5, 2020 Category: Digital Marketing Author:

Read More

30 Quick, Effective Hacks to Get You More Email Subscribers

30 Quick, Effective Hacks to Get You More Em...

Here’s the thing: email is one of the most impctortant and effective tools that you have when it comes to getting new customers ...

April 8, 2020 Category: Digital Marketing Author:

Read More

How to use Web Design to Connect With Your Target Audience

How to use Web Design to Connect With Your T...

You’ve likely heard the term ‘you never get a second chance to make a first impression’ many times before. However, the reas...

April 1, 2020 Category: Digital Marketing Author:

Read More

Anti-Spam Laws Email Marketers Need to Know About

Anti-Spam Laws Email Marketers Need to Know ...

Email marketing is one of the most effective tools that you have. It can help you speak to your customers directly in a place wher...

February 27, 2020 Category: Digital Marketing Author:

Read More

‘2020 Vision’: 10 of the Hottest Web Design Trends for This Year

‘2020 Vision’: 10 of the Hottest Web Design ...

In a modern society that prides itself on major advancements in every industry, a rising level of creativity in business, and a de...

February 21, 2020 Category: Digital Marketing Author:

Read More

The Best CRM Software For 2020, Compared

The Best CRM Software For 2020, Compared

Learn which CRMs pack the most bang for your business bucks as we compare and contrast the best in the business....

January 11, 2020 Category: Digital Marketing Author:

Read More

Mastering Artificial Intelligence: How to Incorporate AI Into Your Site the Right Way

Mastering Artificial Intelligence: How to In...

For the past few years, there has been a ton of buzz about AI, mastering technology, creating a data-driven website, and preparing...

December 9, 2019 Category: Digital Marketing Author:

Read More

10 Ways to Promote Your Business Through Blogging

10 Ways to Promote Your Business Through Blo...

According to Techjury, 77% of internet users read blogs. From the ‘avid van’ life traveler that documents their entire trip ac...

December 3, 2019 Category: Digital Marketing Author:

Read More

Top 5 Tips to Write Share-Worthy Blog Posts

Top 5 Tips to Write Share-Worthy Blog Posts

Although it may come as a bit of a surprise to some, blog posts aren’t just something that your mom or aunt make to post their l...

November 20, 2019 Category: Digital Marketing Author:

Read More

Tales from the JavaScrypt: Bone-Chilling Web Developer Horror Stories

Tales from the JavaScrypt: Bone-Chilling Web...

Forget creaky haunted houses, dancing zombies, and ghosts popping out of the shadows; if you’re looking for some truly spooky th...

October 26, 2019 Category: Digital Marketing Author:

Read More

Gen Z: Who Are We? 6 Tips For Marketing to a New Generation

Gen Z: Who Are We? 6 Tips For Marketing to a...

Hey! Gen Z here. Who are we? No, we’re not just younger Millennials, or “​Millennials on steroids​”. Nor are we merely s...

October 17, 2019 Category: Digital Marketing Author:

Read More

Putting Yourself on the Map: 10 Tips on How to Optimize Your Google My Business Listing, and Why it Matters

Putting Yourself on the Map: 10 Tips on How ...

Your location-based business is online. What now? How can you help it rise to the top of those map results, even potentially to th...

September 28, 2019 Category: Digital Marketing Author:

Read More

That Sweet, Sweet Call to Action: 7 Tips to Convert Your Social Media Traffic Into Sales

That Sweet, Sweet Call to Action: 7 Tips to ...

How do you get your social media following to take action on your website? Here are a few tips to convert that engaged following i...

September 12, 2019 Category: Digital Marketing Author:

Read More

Eggs in Baskets: The Top WordPress Hosting Services Compared

Eggs in Baskets: The Top WordPress Hosting S...

So you want a website. Excellent! In all of your careful research, you decide on WordPress as your ​CMS​ of choice. Awesome! G...

September 2, 2019 Category: Digital Marketing Author:

Read More

The Top 3 WordPress Security Plugins, and Why You Should Do This Security Thing

The Top 3 WordPress Security Plugins, and Wh...

You know the word. You’ve heard it before. If you’ve ever been on the Internet – like you are now (surprise!) – yo...

August 15, 2019 Category: Digital Marketing Author:

Read More

Is Your Agency Set Up for Remote Success?

Is Your Agency Set Up for Remote Success?

Nearly six months into the coronavirus pandemic, America’s businesses are still adjusting to the current environment and trying ...

August 26, 2020 Category: Agencies Author:

Read More

Important Small Business Tasks that Can Be Handled by Outsourcing or Using Technology

Important Small Business Tasks that Can Be H...

As a small business owner, there are probably many tasks that you would prefer not to do. Perhaps you hate managing the schedule. ...

December 30, 2019 Category: Agencies Author:

Read More

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